Mumbai, June 3, 2025—Omnichannel furniture retailer Pepperfry has raised ₹43.3 crore (~$5.1 million) in a fresh funding round led by General Electric Pension Trust, with participation from existing investors Norwest Venture Partners and Panthera Growth Partners, according to regulatory filings accessed from the Registrar of Companies (RoC).
Key Highlights of the Funding Round:
General Electric Pension Trust led the round with ₹21.5 crore, the largest investment.
Norwest Venture Partners invested ₹8.52 crore, while Panthera Growth Partners pumped in ₹6.45 crore.
The company issued 5,59,463 Compulsory Convertible Preference Shares (CCPS) at ₹775 per share to raise capital for growth, expansion, and corporate activities.
Post-funding, Pepperfry’s estimated valuation stands at ₹3,120 crore (~$367 million), as reported by The Entrackr.
Why This Funding Matters?
Pepperfry, which competes with Urban Ladder (Reliance-backed), Wakefit.co, and WoodenStreet, has been working to reduce losses while navigating sluggish demand in the furniture market.
FY24 Financials:
Revenue declined by 30.6% to ₹188.98 crore (vs. the previous year).
Losses reduced by 37% to ₹117.4 crore, signalling cost optimisation efforts.
Leadership Changes:
Ashish Shah (Co-founder) was elevated to CEO in September 2023.
Madhusudan Bihani was promoted to CFO a year later.
What’s Next for Pepperfry?
With this fresh capital, the company aims to:
✔ Strengthen its omnichannel presence (online + offline stores).
✔ Expand product offerings in furniture & home decor.
✔ Improve profitability amid a competitive market.
This marks Pepperfry’s second funding round in two years, following a $23 million infusion in September 2023.
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